About
I’m happiest somewhere between a marketing strategy and a dumb idea that won’t leave me alone.
I started out building websites for fun, and never really found a reason to stop. Today I’m a marketing leader and creative director in music tech, and Marketing Director at FL Studio, the world’s most-used music creation software. Before that I spent a decade as CMO of Tracklib, running all marketing from day one, where I created the Sample Breakdown format (500M+ views) and grew Tracklib from an idea into the most-followed brand in music production, with over 3 million followers.
Before music came advertising. I was a creative director on global work for Nike Jordan, Adidas, EA Sports, Absolut, Starbucks, Coca-Cola, Sony, and Chevrolet, picking up 50+ international awards along the way, including 10 Cannes Lions.
And all along I’ve kept making side projects for the fun of it. They’ve found 50M+ visitors between them, including the one Fox News called the weirdest website on the internet, which I choose to take as a huge compliment.
Awards
50+ international awards, including a Cannes Lions Grand Prix.
- Cannes Lions
- 1 Grand Prix, 2 Gold, 2 Silver, 5 Bronze, 10 Shortlists
- London International Awards
- 4 Gold, 2 Silver, 2 Bronze, 9 Shortlists
- Eurobest
- 2 Gold, 4 Silver, 2 Bronze, 3 Shortlists
- One Show
- 1 Gold, 1 Silver, 2 Bronze, 6 Shortlists
- Clio Awards
- 1 Silver, 1 Bronze, 11 Shortlists
- Cristal Festival
- 1 Grand Prix, 2 Gold, 1 Shortlist
- Epica
- 2 Gold, 2 Silver, 2 Bronze
- Webby Awards
- 5 Wins, 3 Honorees, 2 Shortlists
- Webbspelen
- 4 Gold, 3 Silver
- Guldägget
- 3 Gold, 5 Silver, 8 Shortlists
- Cresta Awards
- 3 Wins, 5 Shortlists
- FWA
- 16 Site of the Day, 1 Site of the Month
- Lovie Awards
- 3 Bronze
- Art Directors Club NY
- 1 Silver
- Gulltaggen
- 1 Silver
- Resumé Campaign of the Month
- 14 Wins
Award juries
- Webby Awards (IADAS)
- FWA Site of the Year
- London International Awards
- Gulltaggen (Norway)
- Resumé Digital Campaign of the Month
Teaching & speaking
- SXSW (Austin)
- FITC (Amsterdam)
- Hyper Island
- Berghs School of Communication
- Forsbergs Skola
Projects featured in Wired, Fast Company, Mashable, The Wall Street Journal, BuzzFeed, Gizmodo, The Verge, The Atlantic, and dozens more.
Contact
Say hello.Fun projects, juries, talks, collaborations, or if you just want to talk about 90s East Coast hip-hop. Hit me up.