BJÖRN BORG: IN ACTION
To promote the fashion company Björn Borg's new spring collection we decided to make a fashion catwalk with a twist. Since the brand has a pretty obvious connection to tennis, we let a male and a female model play tennis while showing off the new clothes. Every time the camera pans over to the other side they are wearing new items of clothing. If you click on an item of clothing you are taken to a page where you can see it in more detail, and super slow motion.


AWARDS & HONORS
INFO & CREDITS
Winner - Cresta Awards
Silver - London International Awards
Bronze - One Show
Site of the Day - The FWA
Year: 2009
Client: Björn Borg
Agency; Farfar
Film production: It's Showtime