Henry Needle has created an incredible invention, the Great Pockets. These clothes allow you to bring all your multimedia with you at all times. Be it a GPS, a Digital Camera, a Media Player, a PC, an MP3-player, or whatever else you use in your technological life, the Great Pockets will fit it all. The downside is, you look really stupid in them. Should you however not be interested in these garments, there's an alternative solution waiting for you just around the corner... The Nokia N95.

Per Stenius

Therefore the site was created to reflect these opposite ways of carrying all these devices. The visitor comes to the Great Pockets store, and can from there flip the site 180 degrees to end up in the reality that is a better solution. And most importantly, a solution that doesn't make you look completely silly.
Winner - Cresta Awards
Winner - Webby Awards
Silver, Shortlist - Eurobest
Silver - Epica Awards
Bronze, Shortlist - Cannes Lions
Bronze, Shortlist - CLIO Awards
Site of the Day - The FWA
Digital Campaign of the month - Resumé
Shortlist (x2) - London International Awards
Shortlist (x2) - One Show
Shortlist - Cristal Festival
Year: 2007
Client: Nokia
Agency: Farfar
Film Production: Colony