Henry Needle has created an incredible invention, the Great Pockets. These clothes allow you to bring all your multimedia with you at all times.
Be it a GPS, a Digital Camera, a Media Player, a PC, an MP3-player, or whatever else you use in your technological life, the Great Pockets will fit it all. The downside is, you look really stupid in them. Should you however not be interested in these garments, there's an alternative solution waiting for you just around the corner... The Nokia N95.
Therefore the site was created to reflect these opposite ways of carrying all these devices. The visitor comes to the Great Pockets store, and can from there flip the site 180 degrees to end up in the reality that is a better solution. And most importantly, a solution that doesn't make you look completely silly.