JORDAN BLACK CAT
This microsite was created to promote the release of a new cross-training shoe from Nike Jordan called the Jordan BCT Low (Black Cat). It was designed by the legendary Tinker Hatfield, the mastermind behind many of Nike's most iconic and popular sneaker designs. We wanted him to talk about the thinking behind the BCT Low, but instead of doing a regular talking head video we decided to make the interview interactive and illustrate his words using kinetic typography.

AWARDS & HONORS
INFO & CREDITS
Site of the Day - The FWA
Year: 2011
Client: Nike Jordan
Agency: Academy / Blast Radius